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For more than 20 years Coca-Cola’s bright red festive trucks have been rolling into our cities around the UK and further afield, but will this year be the start of this tradition being put into reverse?
Very recently one political party leader has made calls for the truck to be banned from his city saying:
“… Liverpool is in the grip of an obesity epidemic for children and adults. 30% of our 11-year-olds are obese… The biggest single cause of this is the consumption of fizzy drinks…That is why I am appalled that … you will welcome the Coca-Cola van to Liverpool. This cynical event … is not designed to welcome Christmas but to increase the consumption of a product that is grossly unhealthy.”
We all know that the end of the year is a time when we’re keen to relax, relax our diets and, in consequence, relax our belts! You may be surprised to know that in the Bible “fatness” is always a positive concept. Here is one example that fits well with crowning the end of the year:
“You have crowned the year with Your bounty and Your paths drip with fatness.” (Psalm 65 verse 11)
Jesus himself accorded with this kind of thinking when he said: “The thief comes only to steal and kill and destroy. I have come so they can have life. I want them to have it in the fullest possible way.” (John 10 verse 10) There is no question that there is a fatness that is like a thief, which in the end steals our very life away, and yet Jesus urges us across to the right side of fat through heart faith in him. So which side are you? Have you yet that “fit fatness”?
Have a happy Christmas and a blessed New Year.